Tricking the Brain with Neuromarketing... New Age Marketing, or Marketing 101?

Morning Edition on NPR ran a story this morning about a recent study that was conducted wherein the researchers were trying to see how cognitive decision making could be influenced by outside stimulus. They had their test subjects memorize numbers on little slips of paper in Room A. Some participants had 2-digit numbers to memorize, others 7 and a mix in between. see the article

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