The Backstory About 50 years ago, the world was changing dramatically. The once carefree and gleeful days of early 20th century America had been awoken to a world that now seemed more real and more fragile. America was also brought to with a sense of skepticism. People didn't simply buy everything that claimed to make their lives better. They started wanting more from companies, their products and their advertising.

In 1960, Doyle Dane and Bernbach were a marketing agency tasked with selling a new car in the American market. The car was manufactured in a plant formerly run by Nazis and it was not the size of car that Americans were used to buying. Needless to say, this vehicle was a challenge to sell. Most marketing companies would have done it the quick and easy way: create a simple print ad campaign with a huge picture of the car and with copy that raved about its wonderment. They would have thusly taken the money and left behind a car that wouldn't sell.

DDB did not.

"Think small," is what the Volkswagen Beetle ad asked meekly. DDB challenged its audience to look at the car and reconsider one of its biggest faults. It grabbed the hearts and minds of customers. It encouraged them to think. Consider. Step outside of themselves. It was this respect for the customer's intelligence that led the company to great success in both sales and brand image. Today, the Volkswagen brand enjoys a place in prestige and recognition that other companies only hope to match. What It's Come To Super Bowl ads. We all know them and love them. Once a year, companies try their hardest to stand out in a crowd of standouts. The other 364 days of the year, consumers are inundated with tired campaigns, and tune out completely. What's going on here?

It's reading a 100 page magazine with 70 pages of ads. It's 60 minutes of broadcast time with 47 minutes of content. It's a website with more pixels devoted to flashing screaming advertisements than content. People have simply tuned out. Your ad dollar is evaporating not because of attention deficit, but because of inundation from ads that don't make one think, can't possibly offend, and are so vanilla, the consumer already knows all the tag lines before they even see them. Our Mission What makes a person stop and look at an advertisement? What makes a person go to your website and explore rather than leave? Stop flipping pages and stare at a print ad for a minute? We ask ourselves that every day, with every client, for every product. We're not just here to sell your product. We're here to sell you. We're here to establish you. To make the consumer remember you, especially when they're ready to buy your product or service.

If you're looking for something quick and easy, we can't help you. Everyone goes for quick, and everyone goes for easy. Quick and easy get ignored, because quick and easy have become the mantra of media companies and agencies alike.

We're going to ask you questions. We're going to challenge you to do better. To deliver more. To be a great company. We do this because we have passion for design and marketing, and we're not diluted by large corporate earnings reports or decision by committee.

We're small, and we encourage you to think about us that way.